The only weekend reading you'll need

After a few months of practice, I got pretty good at playing “Let it Be”. I also got pretty good at swearing at a code editor. Why did my piano practice start taking off while my software dreams died in a fire?

Most social media advice out there is about “more, more, more.” More followers, more likes, more re-tweets, more click throughs, more ads. So on and so forth. And I don’t know about you, but I’ve about had enough of it.

You know the type: they speak slowly and monotonously, giving a long, drawn-out intro to what they want to say. Then they say what they want to say, with all sorts of semi-related stories and anecdotes, until you want to stick your hand into their mouths, pull out the words, and yell, “Just get to the point, for crying out loud!”

Whether you’re a Nigerian prince or an investigative journalist, a good storyteller can actually compel others to act by manipulating their emotions.

Do you have a sales team that is tasked with creating leads and closing contracts? Maybe you have a strategy for increasing your presence on search engines and boosting sales through your website? Perhaps you send out email drip campaigns designed to re-engage leads and keep your brand at the forefront of potential customer’s minds?

Consistently follow this task list and reap the benefits of outranking your toughest business competitor.

Successful people often come from humble beginnings. Leonard Kim, an accomplished writer and personal branding expert, is no exception. Kim climbed his way out from the corporate grind to find himself and found a prosperous business.